Adding value for you and the people you serve

​

What is value?

Think of value as a move towards gain or away from pain.

• What do you value?

• What is valued by the people you serve?

• Are you providing value?

• Are you receiving value?

​

The people your serve

Think about the people you serve. They may include customers, suppliers, shareholders, employees, and any other people who influence your strategy.

• Who are the people you are serving?

• Who should you be serving?

• Who should you not be serving?

​

​

Your value is the sum of the decisions you make and the actions you take